University Convineince Store Essay Example | Topics and Well Written Essays - 1500 words

University Convineince Store - Essay ExampleThe ancestry,which is planned to be opened in the university campus,is mainly targeted to provide a thingmajig to the school-age childs residing in the university accommodation and just off campus. The opening of convenience store in the university campus will be of a great deal because the campus is located inthe out strikes of the cityand there is no convenient availability of groceries and other products available to students. The store will be of a great convenience to the student communityandthere is also a high need of such store in the compass. The store will provide a hassle detached experience of shopping the daily requirement commodities used by the students (Targeting Convenience Store Customers, 2011). The convenient store will also provide utensils like books, pencils, pens and so on, to students in the campus which is in high demand at the campus and which the students found it difficult to manage. Bringing the convenienc e store will be highly beneficial to the atomic number 18a and students (City of Saint John Citizen Survey - Fall 2010, 2010). Target Market The target market has been identified by analyzing the need of the community at large. The target market needs to be evaluated in order to analyze the targeted customer group. The target market for the convenience store is the main university area and the nearby localities which can get the store in an easy and convenient manner.As the campus is located in the out strikes of the city, there is a high inconvenience and hassle faced by the students to meet their twenty-four hours to day requirements (Dunne, Lusch & Carver, 2010). Looking at this factor the target market set for the convenience store are the university campus and nearby areas. There are a large number of students residing in the university... Convenience is the vital factor which is seen by each and every individual around the globe when looking for acquire the day to day usa bility items. Convenience store can be said to be as the store which provides a range of products with respect to the day to day usability items like, toiletries, alcoholic, news papers groceries and tobacco products and so on. These stores are opened in the localities which provide convenience to customers to make their purchases in an easy and convenient manner. The track has successfully defined about the convenience store which offers the day to day usability items to the individuals. The report has also discussed the market and customers, which can be targeted by the store for selling their products. The report has discussed that university and hospitals can be targeted for selling the goods. The report has also described that students, staff, patients, local business, tourist, researchers, and athletics can be targeted by the convenience store and can easy increase their sale. Through offering a wide range of goods the store can enhance its sale and increase its profitabilit y. If the customer based is increased the store can gain reputation or popularity in the near by area and can easily increase its customer along with customer loyalty.